We constantly harp on people to not try and do their own photos, to pay a professional photographer to do them, and then we turn around and design our own logo. Seriously? This does not get to be a “do as I say, not as I do” activity.
Pay a professional logo designer to do the work for you.
And try to stay away from anything that costs less than $150. You get what you pay for. You want your logo to express your personality and style – you don’t want it to just be a cutesy font and colorful polkadots or whatever is in style right now. Stay away from trendy stuff. For awhile I saw lots of teal/brown, pink/brown, hot pink/lime green combos. Those were totally color trends, which seem to last about 2 years. (Yes, I am guilty of the hot pink/lime green combo, which I used in 2007).
I would also stay away from those “pre-built” logo places. Maybe that’s all you can afford. Personally, I’d rather skip the logo than go with one I was only going to use temporarily.
This has been your short and sweet TGIF PSA. Now go have a drink and a nice weekend!
The logo thing plagued us for the longest time! We sought out a great number of places to get one, including the “pre-built” logo places, but nothing really panned out. I think the thing that surprised me the most was the expense, the cheapest company I was finding for an original non pre built logo was $500.00! Finally we were able to find a company called JR Customization that designed our website, blog and even our logo for one fee, and split it into payments, which we were very happy with. I think the article brings up some great points about logos, but I think the same thing should apply with websites and blogs too, let an expert design it for you! Good article as usual Christine!
Well, since I didn’t actually pay someone to do my website and blog, I can’t lecture other people to do it. But very valid points. Thanks for your input!