Why You Should Invest in Studio Strobes

So, let’s jump back to the cartoon and explain the concept behind it:

 

Yes, you can stock your studio with non-photography lights – but it’s so much HARDER and it’s difficult to find people that do it that way that have enough experience with it to help you learn. It’s all about trial and error with bulbs that can’t be adjusted. I like really gently wrap-around lighting, which comes from putting a HUGE soft box almost on top of my client. If I used shop lights, the light would not be adjustable and would probably be too bright that close, plus it would be super-hot for the client – plus the color balance would be off, not to mention I’d have to figure out a way to mount a soft-box to a shop light – I’d have a Mickey-Moused setup at best.. It’s just a handful of awkward circumstances. I’m not saying it can’t be done – but you’re not doing yourself or your work any favors by sticking with them. You will love photographic lights and your work will improve by leaps and bounds.

I know they’re expensive, but start with one light. Just one. And a soft box and a light stand. You will need a trigger for the light, so you will need to get, at the very least, a sync cord or a wireless trigger like a Pocket Wizard. If you go with the wireless option, you will need 2 triggers, one for your camera and one for the light. I know Pocket Wizards are expensive, there are other options out there, included what are referred to as “cheap eBay Triggers” that can be had for under $25. It isn’t a sin to start with those – I did. I will warn you that they’re not terribly reliable and after too many shoots of the lights not going off consistently, I gave up and got Pocket Wizards. I was able to find a used set from someone going out of business. I think you can be comfortable buying these used, they’re workhorses and they’re so expensive to begin with that people take pretty good care of them.

I highly recommend Alien Bees as photographic lights and beginning with an 800ws strobe is probably your best bet and will be very handy. 400ws lights are available for less money, but I find they aren’t quite strong enough for a main light, so I use mine as a hair light or background light.

Don’t fret too much over the soft box, just get what  you can afford. I recommend the folding Octabox from Alien Bees. I use this as my main light on location shoots because it folds down like an umbrella and is easy to store/transport. I use it as my fill  light in the studio. For studio work, my main light modifier is a 4×6 Aurora. This is a monster, does not break down well, so transporting it is out of the question. It also requires a heavy duty light stand and a counterbalance weight or  you’re going to have it toppling over on a regular basis.

For your soft box, you will need a back plate. This is a round metal ring that attaches the soft box to the light. So, if you buy a soft box to go on an Alien Bee, you will need the Alien Bee back plate for it.

While I’m on my Alien Bee kick – be aware that Paul Buff (the maker of Alien Bee) also has a higher quality line of lights. All of the soft boxes and modifiers they carry will fit their entire line of lighting equipment. Brilliant marketing, in my opinion! You can keep adding to and upgrading your equipment and all of the modifiers will still work with everything you have.

Buying studio lighting  equipment is a scary, expensive move, but if you’re prudent with your money, and purchase good quality equipment a piece at a time, you’ll be on your way to a very useable lighting system that will last you a good while and will help your work be the best it can be.

Later on, after you have a handle on the whole lighting thing and can produce consistent results, go ahead and experiment with out-of-the-box lighting sources – it is fun and challenges your skills, just please wait, because if you try and start out this way, you are dealing yourself a hand of frustration.

Do not use workshop images for your portfolio

Oh dear… I just read a post on Facebook about a 5 day photography shooting workshop and the organizer is using “refresh your portfolio” as part of the advertising mumbo jumbo.

My thoughts on this are no, no and hell, no.

Why?

Because when you go to a workshop you are in someone else’s studio, usually nicer than your own, with backdrops you don’t own, with lighting you don’t own, with models with cute clothes that you don’t know from Adam and with posing that you didn’t create.

No, no and hell no.

Do NOT, under ANY circumstances use ANY workshop images for your portfolio.

Why?

Because it’s wrong. Because you’re showing work that is not of your own creation. You are showing work that you could not replicate yourself (unless you are attending workshops beneath your ability).

You cannot ethically show images that you did not control all facets of. If your photography looks nothing like these workshop images, you are advertising falsely.

It’s a generally accepted practice within the photographic community to not use photographs taken during a class or workshop for your portfolio. Yes, some of these shots are totally awesome, but if there’s no way in Hades that you can re-produce these images, you are screwed. Don’t put your reputation at stake. Use these images as reference to guide you in changing the way you shoot.

Do not use them as proof that you currently shoot in that style. You don’t. The class instructor does. And you ain’t him.

Selling High Resolution Digital Files – Stop the Low Resolution Rip-Off!

Just so you don’t think I’ve gone all soft and mushy on you….

Seriously?? You contemplated the whole digital file thing and after careful consideration (or maybe you just jumped into it because a lot of other people are doing it) you’ve decided to sell them.

OK, fine. Your decision, I don’t have any issues with that. If it’s right for you and right for your business, then okay.

Now, you’re moving on to all of the nitty-gritty details involved with digital sales; the pricing, the terms, the packaging, the resolution…wait, what?? The resolution?  Didn’t you just decide to sell high resolution files? Why are you going around to the forums asking for advice in what resolution the files should be?

For years we’ve preached “printing at 300dpi is the quality standard” and now we’re giving people 8×10 digital high resolution digital files that are 1500 pixels (or some other number WAY lower than 3000) on the long side so that small prints look fine and 8x10s are passable. Uh, no. How about… hell, no?

You don’t get to have it both ways. I have always printed at 300 dpi and when I give 8×10 high resolution files they are 2400 x 3000 pixels. Or larger.

Think about this – we preach what high quality prints are – post low quality on Facebook and blogs with our watermark so that they aren’t printable and then sell image file with only slightly better quality than that.

Let’s get with the program here. By selling digital images, you have made the decision that the income derived from the digital file sale will suffice for the loss in print sales. Really, that’s what it’s all about. Make your pricing where it needs to be and you won’t be trying to gyp the client out of pixels and they won’t end up with “passable” 8×10’s. There is not a different definition of “high resolution” files for clients than there is for us. If someone sent me a 1500×2100 image and claimed it to be a high resolution file printable to 8×10, I’d be demanding my money back.

So, you made the decision, now bite the bullet and give the files as they’re advertised to be. Your print authorization form should state what size the images are printable to. If you trust your clients with purchasing the digital images, trust them enough to print them as they are legally intended.

I’m sure there are many out there thinking “They’ll print it at 8×10 and see how much better the ones they get from me look, so they’ll order 8x10s from me.” Uh, no, they won’t. They will be thinking that they already paid for the file, they’re not paying for an 8×10 that they already have the permission to print and yours must be better because you have some fancy-schmancy lab. Give the client what they paid for, honest-to-goodness high resolution files.

Full Frame vs Crop Sensor

One thing that it vital that you know about your camera is what “crop” sensor it has, if any. So, haul out your camera manual and look at the specifications pages. Or do what I just did and Google it.

Please read the following article by David Rowse at Digital Photography School (an excellent resource, by the way): for an easy to understand explanation  Crop Factor Explained.

The important thing to remember is to keep this number in mind when purchasing and selecting lenses. One of my cameras has a 1.5 crop sensor, so I must bear that in mind…when I choose my 85mm 1.8 lens for a studio shoot, I must remember that the crop factor will make the lens appear to be 147mm (1.5 crop times 85mm) – see how that works?

When I bought my fisheye (10.5 mm) I needed to bear in mind that the distortion I was wanting was only going to appear to be a `15mm lens instead.

Here is a pretty neat video Full Frame vs Crop Sensor Comparison that shows the difference between the 1.6 crop factor of a Canon 7D and a full-frame Canon 5D.

You should review these two informational sources and your camera manual until you know what your camera specs are and have a reasonable idea of how that affects your lenses. This informational will be relevant whenever you are purchasing a new lens, so get familiar with it so that you aren’t disappointed with future purchases.

I’m sure the question on the tip of your tongues is “which is better?” – here is another article by Darren Rowse that discusses this issue Full frame Sensor vs Crop Sensor – Which is Right for Me?

See? that was easy! Read a couple of articles, view a short video and boom, you have armed yourself with some useful technical knowledge about your gear. High Wootness Five!

Studio lights cannot be purchased from Lowe’s.

One thing I really hate is seeing people cobble together crap for their studio out of crap they get from Lowe’s or Home Depot or some other hardware store. Seriously, by the time you cobble together all of those pieces and spend all that time trying to make it work, you would have been better off buying the product in the first place.

Along with that – I despise seeing people recommend to newbies to go buy work lights at a DIY store to use as studio lights. Seriously?

Oh, did you do that? Well, how’s that working for you? Have you had your fill of clients complaining how hot they are? Have you gotten a handle yet on color balancing the end photos or have you just decided to convert everything to black and white to avoid the hassle? Have you actually burnt a client? I can guarantee you, those lights were not meant for human skin to be that close to them.

Additionally, these lights were not designed for modifiers.

Let me guess, you don’t know what a modifier is.

The folks that recommended the DIY lights failed to discuss soft boxes, grids flags and gobos, didn’t they?

Let’s put it this way. If I see you in Lowe’s and you have anything other than wallpaper or paint in your cart, we’re gonna have a little chat.

If you want sheets, go to Bed Bath & Beyond.

Many thanks to David Deutsch for this little nugget of title.

One of the things that drives me absolutely crazy is to hear photographers pricing by “sheets.” A sheet is an 8×10 piece of photographic paper, that can also be divided into 8 wallets, 4 4x5s or 2 5x7s. This is a unit name used by a lot of retail chain studios. Studios that are cheap and do not offer custom ANYthing.

For some reason, a slew of photographers have decided that they should market the same way. I don’t get it. Why would you want to put yourself in the same category? If you use the same names as the cheap chains, then your clients will expect the same pricing as the chains. I’m here to tell you, you’re not going to stay in business by charging $5.99 a sheet.

Start acting like the big boys and girls you are and call your product line by the proper names. If you want to arrange your pricing so that an 8×10 is the same price as 8 wallets, 4 4x5s or 2 5x7s, then by all means, do so. Just quit calling them “sheets,” those belong on beds.